{"id":3031,"date":"2022-09-07T18:57:06","date_gmt":"2022-09-07T18:57:06","guid":{"rendered":"http:\/\/avaluossvi.com.mx\/sitio\/?page_id=3031"},"modified":"2022-09-23T23:06:33","modified_gmt":"2022-09-23T23:06:33","slug":"valuacion-de-marcas","status":"publish","type":"page","link":"https:\/\/avaluossvi.com.mx\/sitio\/valuacion-de-marcas\/","title":{"rendered":"Valuaci\u00f3n de Marcas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3031\" class=\"elementor elementor-3031\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26ac76b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26ac76b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fee1532\" data-id=\"fee1532\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7623a64 elementor-widget elementor-widget-hero bdevs-el hero\" data-id=\"7623a64\" data-element_type=\"widget\" data-settings=\"{&quot;design_style&quot;:&quot;style_2&quot;}\" data-widget_type=\"hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n        \r\n        <section class=\"slider__area-2 d-flex align-items-center p-relative slider-overlay\">\r\n            <div class=\"container\">\r\n                <div class=\"row wow fadeInUp2\">\r\n                    <div class=\"col-xl-12\">\r\n                        <div class=\"slider__content text-center pt-110\">\r\n                                                        <h1 class=\"title bdevs-el-title\">Valuaci\u00f3n de<br \/>\nMarcas<\/h1>                            <div class=\"hero__btn\">\r\n                                                        <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/section>\r\n\r\n\r\n            \r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9136b2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9136b2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15bce7a elementor-invisible\" data-id=\"15bce7a\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2994ac4 elementor-widget elementor-widget-text-editor\" data-id=\"2994ac4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>La valuaci\u00f3n de marca permite<strong>\u00a0<\/strong><strong>determinar su valor econ\u00f3mico financiero o monetario<\/strong><strong>.<\/strong> Se define como: \u201cEl valor monetario de una marca representa el beneficio econ\u00f3mico que produce dicha marca durante su esperada vida econ\u00f3mica \u00fatil\u201d.<\/p><p>La Norma de Informaci\u00f3n Financiera C-8, define a los activos intangibles de la siguiente forma: \u201cSon activos no monetarios identificables, que no cuentan con sustancia f\u00edsica y que generar\u00e1n beneficios econ\u00f3micos futuros que son controlados por la entidad\u201d.<\/p><p>A los activos intangibles se les conoce como propiedades con un gran valor, y dentro de ellos posiblemente el m\u00e1s valioso, pero menos comprendido son las marcas. Las marcas forman parte de la clasificaci\u00f3n de activos intangibles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e322326 elementor-invisible\" data-id=\"e322326\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a56f52f elementor-widget elementor-widget-image\" data-id=\"a56f52f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"253\" src=\"https:\/\/avaluossvi.com.mx\/sitio\/wp-content\/uploads\/2022\/09\/valuacion-de-marca-01.jpg\" class=\"attachment-large size-large\" alt=\"Valuaci\u00f3n de Marca\" srcset=\"https:\/\/avaluossvi.com.mx\/sitio\/wp-content\/uploads\/2022\/09\/valuacion-de-marca-01.jpg 450w, https:\/\/avaluossvi.com.mx\/sitio\/wp-content\/uploads\/2022\/09\/valuacion-de-marca-01-300x169.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf185b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bf185b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0f631f elementor-invisible\" data-id=\"b0f631f\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88728e2 elementor-widget elementor-widget-heading bdevs-el heading\" data-id=\"88728e2\" data-element_type=\"widget\" data-settings=\"{&quot;design_style&quot;:&quot;style_2&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\r\n                                    <div class=\"section-title bdevs-el-content\">\r\n                                          <span class=\"bdevs-el-subtitle\"><i class=\"fal fa-ship\"><\/i>Inmuebles<\/span>\r\n                                        <h2 class=\"section-title bdevs-el-title  bdevs-el-btn\">Factores a considerar al valorar una marca:<\/h2>                                        <div class=\"back-text second-back-title\">\r\n                        <span class=\"bdevs-el-backtitle\">Inmuebles<\/span>\r\n                    <\/div>\r\n                                                        <\/div>\r\n                    \r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d433cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d433cbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c3a025 elementor-invisible\" data-id=\"9c3a025\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07a17ee elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"07a17ee\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.5 - 03-02-2022 *\/\n.elementor-widget.elementor-icon-list--layout-inline .elementor-widget-container{overflow:hidden}.elementor-widget .elementor-icon-list-items.elementor-inline-items{margin-right:-8px;margin-left:-8px}.elementor-widget .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-right:8px;margin-left:8px}.elementor-widget .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{width:auto;left:auto;right:auto;position:relative;height:100%;border-top:0;border-bottom:0;border-right:0;border-left-width:1px;border-style:solid;right:-8px}.elementor-widget .elementor-icon-list-items{list-style-type:none;margin:0;padding:0}.elementor-widget .elementor-icon-list-item{margin:0;padding:0;position:relative}.elementor-widget .elementor-icon-list-item:after{position:absolute;bottom:0;width:100%}.elementor-widget .elementor-icon-list-item,.elementor-widget .elementor-icon-list-item a{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;font-size:inherit}.elementor-widget .elementor-icon-list-icon+.elementor-icon-list-text{-ms-flex-item-align:center;align-self:center;padding-left:5px}.elementor-widget .elementor-icon-list-icon{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget .elementor-icon-list-icon svg{width:var(--e-icon-list-icon-size,1em);height:var(--e-icon-list-icon-size,1em)}.elementor-widget .elementor-icon-list-icon i{width:1.25em;font-size:var(--e-icon-list-icon-size)}.elementor-widget.elementor-widget-icon-list .elementor-icon-list-icon{text-align:var(--e-icon-list-icon-align)}.elementor-widget.elementor-widget-icon-list .elementor-icon-list-icon svg{margin:var(--e-icon-list-icon-margin,0 calc(var(--e-icon-list-icon-size, 1em) * .25) 0 0)}.elementor-widget.elementor-list-item-link-full_width a{width:100%}.elementor-widget.elementor-align-center .elementor-icon-list-item,.elementor-widget.elementor-align-center .elementor-icon-list-item a{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.elementor-widget.elementor-align-center .elementor-icon-list-item:after{margin:auto}.elementor-widget.elementor-align-center .elementor-inline-items{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.elementor-widget.elementor-align-left .elementor-icon-list-item,.elementor-widget.elementor-align-left .elementor-icon-list-item a{-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;text-align:left}.elementor-widget.elementor-align-left .elementor-inline-items{-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start}.elementor-widget.elementor-align-right .elementor-icon-list-item,.elementor-widget.elementor-align-right .elementor-icon-list-item a{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end;text-align:right}.elementor-widget.elementor-align-right .elementor-icon-list-items{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end}.elementor-widget:not(.elementor-align-right) .elementor-icon-list-item:after{left:0}.elementor-widget:not(.elementor-align-left) .elementor-icon-list-item:after{right:0}@media (max-width:1024px){.elementor-widget.elementor-tablet-align-center .elementor-icon-list-item,.elementor-widget.elementor-tablet-align-center .elementor-icon-list-item a,.elementor-widget.elementor-tablet-align-center .elementor-icon-list-items{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.elementor-widget.elementor-tablet-align-center .elementor-icon-list-item:after{margin:auto}.elementor-widget.elementor-tablet-align-left .elementor-icon-list-items{-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start}.elementor-widget.elementor-tablet-align-left .elementor-icon-list-item,.elementor-widget.elementor-tablet-align-left .elementor-icon-list-item a{-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;text-align:left}.elementor-widget.elementor-tablet-align-right .elementor-icon-list-items{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end}.elementor-widget.elementor-tablet-align-right .elementor-icon-list-item,.elementor-widget.elementor-tablet-align-right .elementor-icon-list-item a{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end;text-align:right}.elementor-widget:not(.elementor-tablet-align-right) .elementor-icon-list-item:after{left:0}.elementor-widget:not(.elementor-tablet-align-left) .elementor-icon-list-item:after{right:0}}@media (max-width:767px){.elementor-widget.elementor-mobile-align-center .elementor-icon-list-item,.elementor-widget.elementor-mobile-align-center .elementor-icon-list-item a,.elementor-widget.elementor-mobile-align-center .elementor-icon-list-items{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.elementor-widget.elementor-mobile-align-center .elementor-icon-list-item:after{margin:auto}.elementor-widget.elementor-mobile-align-left .elementor-icon-list-items{-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start}.elementor-widget.elementor-mobile-align-left .elementor-icon-list-item,.elementor-widget.elementor-mobile-align-left .elementor-icon-list-item a{-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;text-align:left}.elementor-widget.elementor-mobile-align-right .elementor-icon-list-items{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end}.elementor-widget.elementor-mobile-align-right .elementor-icon-list-item,.elementor-widget.elementor-mobile-align-right .elementor-icon-list-item a{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end;text-align:right}.elementor-widget:not(.elementor-mobile-align-right) .elementor-icon-list-item:after{left:0}.elementor-widget:not(.elementor-mobile-align-left) .elementor-icon-list-item:after{right:0}}<\/style>\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fortaleza de la marca<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Probabilidad de entrada de marcas competidora<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Protecci\u00f3n de la marca (Registro de Propiedad).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Renombre de la marca<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Distintivo de la marca (probabilidad de ser anulada).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sector de Desarrollo o Incorporaci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba368ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba368ef\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ca7a0 elementor-invisible\" data-id=\"26ca7a0\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b8d5d2 elementor-widget elementor-widget-heading bdevs-el heading\" data-id=\"0b8d5d2\" data-element_type=\"widget\" data-settings=\"{&quot;design_style&quot;:&quot;style_2&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n                                    <div class=\"section-title bdevs-el-content\">\r\n                                          <span class=\"bdevs-el-subtitle\"><i class=\"fal fa-ship\"><\/i>Inmuebles<\/span>\r\n                                        <h2 class=\"section-title bdevs-el-title  bdevs-el-btn\">M\u00e9todos para realizar una Valuaci\u00f3n de Marca<\/h2>                                        <div class=\"back-text second-back-title\">\r\n                        <span class=\"bdevs-el-backtitle\">Inmuebles<\/span>\r\n                    <\/div>\r\n                                                        <\/div>\r\n                    \r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba3632f elementor-widget elementor-widget-heading bdevs-el heading\" data-id=\"ba3632f\" data-element_type=\"widget\" data-settings=\"{&quot;design_style&quot;:&quot;style_2&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n                                    <div class=\"section-title bdevs-el-content\">\r\n                                        <h2 class=\"section-title bdevs-el-title  bdevs-el-btn\">ENFOQUE DE COSTOS<\/h2>                                                        <\/div>\r\n                    \r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1dc4e elementor-widget elementor-widget-text-editor\" data-id=\"be1dc4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Este m\u00e9todo se recomienda para aquellas marcas que fueron creadas recientemente.<\/p><p>Al momento de que se crea una marca se incurre a costos, los cuales aparecen desde la creaci\u00f3n de su nombre logotipo, hasta la inversi\u00f3n destinada para que se gane un lugar en el mercado.\u00a0<\/p><p>Este m\u00e9todo se basa en factores como:<\/p><ul><li>Nomina de dise\u00f1adores y otros.<\/li><li>Sueldos de las personas que participan en la aportaci\u00f3n de ideas para el nombre.<\/li><li>Gastos en publicidad.<\/li><li>Gastos en mercadotecnia<\/li><\/ul><p>El valuador requiere de comprobantes en donde aparezca cu\u00e1nto cost\u00f3 crear y desarrollar la marca, as\u00ed como facturas de los servicios brindados por el dise\u00f1ador gr\u00e1fico y presupuestos de las campa\u00f1as de publicidad y mercadotecnia.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83f8f23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83f8f23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5a5bcc elementor-invisible\" data-id=\"d5a5bcc\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e0f9a8 elementor-widget elementor-widget-heading bdevs-el heading\" data-id=\"0e0f9a8\" data-element_type=\"widget\" data-settings=\"{&quot;design_style&quot;:&quot;style_2&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n                                    <div class=\"section-title bdevs-el-content\">\r\n                                        <h2 class=\"section-title bdevs-el-title  bdevs-el-btn\">ENFOQUE DE MERCADO<\/h2>                                                        <\/div>\r\n                    \r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8df066 elementor-widget elementor-widget-text-editor\" data-id=\"e8df066\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para ejecutar este m\u00e9todo, es necesario saber el valor de las marcas que son similares a la marca que ser\u00e1 valuada.<\/p><p>Aqu\u00ed el valuador realiza una investigaci\u00f3n de mercado, la cual permite obtener un valor que ser\u00e1 el m\u00e1s cercano a la realidad y la exactitud de dicho valor va a depender del tama\u00f1o de la muestra que se haya analizado.<\/p><p>Para llevar a cabo lo anteriormente mencionado, es necesario contar con informaci\u00f3n que permita saber en cu\u00e1nto se cotizan las marcas que forman parte del ramo de la marca valuada, dentro de un determinado lapso de tiempo.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7e59f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7e59f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-929bc69 elementor-invisible\" data-id=\"929bc69\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4d04d elementor-widget elementor-widget-heading bdevs-el heading\" data-id=\"3b4d04d\" data-element_type=\"widget\" data-settings=\"{&quot;design_style&quot;:&quot;style_2&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n                                    <div class=\"section-title bdevs-el-content\">\r\n                                        <h2 class=\"section-title bdevs-el-title  bdevs-el-btn\">ENFOQUE DE INGRESOS<\/h2>                                                        <\/div>\r\n                    \r\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f304f0b elementor-widget elementor-widget-text-editor\" data-id=\"f304f0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Este m\u00e9todo se caracteriza por proyectar a futuro el valor de la marca.<\/p><p>Aqu\u00ed se deben de considerar a los flujos de efectivo (los cuales deben ser comprobables a trav\u00e9s de ejercicios fiscales) y a los valores intangibles.<\/p><p>Para realizar el c\u00e1lculo es necesario presentar estados financieros de los \u00faltimos cinco ejercicios financieros y auditados. Tambi\u00e9n podr\u00edan necesitarse estados financieros que muestren cu\u00e1nto factura la marca para el negocio.<\/p><p>Razones m\u00e1s importantes por las cuales es necesario realizar el aval\u00fao de marca:<\/p><ul><li>Ayuda a definir mejor la misi\u00f3n corporativa.<\/li><li>Da una visi\u00f3n m\u00e1s precisa del valor de la empresa.\u00a0<\/li><li>Es la base de un proceso de compra o venta.<\/li><li>Mejora la negociaci\u00f3n con entidades financieras.<\/li><li>Puede servir como aval de pr\u00e9stamos.<\/li><li>Reconocimiento en estados financieros aumentando el capital de la empresa.<\/li><li>Beneficio por Deducci\u00f3n Fiscal<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9e2acb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f9e2acb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12ff19c\" data-id=\"12ff19c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7004e33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7004e33\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3d081a\" data-id=\"b3d081a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0d1a5e elementor-widget elementor-widget-featured_list bdevs-el featured_list\" data-id=\"a0d1a5e\" data-element_type=\"widget\" data-settings=\"{&quot;design_style&quot;:&quot;style_4&quot;}\" data-widget_type=\"featured_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n                    <div class=\"work-time p-relative\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.devsnews.com\/wp\/volport\/wp-content\/themes\/volport\/assets\/img\/icon\/clock.png\" alt=\"img\">\r\n                <div class=\"work-meta bdevs-el-content\">\r\n                    <h4 class=\"mb-20 bdevs-el-title\">Ponte en Contacto<\/h4>                                          <p>Atendemos 24\/7 en l\u00ednea<\/p>\r\n                                                            <ul>\r\n                                                                        <li><span>Lun - 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Se define como: \u201cEl valor monetario de una marca representa el beneficio econ\u00f3mico que produce dicha marca durante su esperada vida econ\u00f3mica \u00fatil\u201d. La Norma de Informaci\u00f3n Financiera C-8, define a los activos intangibles de la siguiente forma: \u201cSon activos no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_mi_skip_tracking":false,"footnotes":""},"class_list":["post-3031","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/avaluossvi.com.mx\/sitio\/wp-json\/wp\/v2\/pages\/3031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avaluossvi.com.mx\/sitio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/avaluossvi.com.mx\/sitio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/avaluossvi.com.mx\/sitio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avaluossvi.com.mx\/sitio\/wp-json\/wp\/v2\/comments?post=3031"}],"version-history":[{"count":10,"href":"https:\/\/avaluossvi.com.mx\/sitio\/wp-json\/wp\/v2\/pages\/3031\/revisions"}],"predecessor-version":[{"id":3186,"href":"https:\/\/avaluossvi.com.mx\/sitio\/wp-json\/wp\/v2\/pages\/3031\/revisions\/3186"}],"wp:attachment":[{"href":"https:\/\/avaluossvi.com.mx\/sitio\/wp-json\/wp\/v2\/media?parent=3031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}